After Pet Loss

Privacy

Privacy Policy

Last updated: 24 July 2026

The Love That Stays respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit https://afterpetloss.com/, subscribe to our newsletter, contact us, or otherwise interact with our website.

1. Who We Are

The Love That Stays provides supportive articles, resources, stories, and creative activities relating to pet loss, remembrance, and emotional healing.

The organisation responsible for your personal information is:

Owner: Jayne Bloom
Trading name: The Love That Stays
Website: https://afterpetloss.com/
Business address: 20 Wenlock Road, London, N1 7GU, United Kingdom
Email: hello@threadieandbloom.co.uk
Telephone: 020 8785 7744

For data protection purposes, Jayne Bloom is the data controller of the personal information collected through this website.

2. Information We Collect

Depending on how you use the website, we may collect the following information.

Information you provide directly

This may include:

  • Your name.
  • Your email address.
  • Your telephone number, if you provide it.
  • Information included in a contact form, email, or other message.
  • Your newsletter subscription preferences.
  • Any feedback, questions, comments, or correspondence you send to us.

Please avoid submitting sensitive personal information about yourself, a child, or another person unless it is necessary for your enquiry.

Information collected automatically

When you visit the website, certain technical information may be collected automatically, including:

  • Your Internet Protocol address.
  • Browser type and version.
  • Device type and operating system.
  • Approximate location based on your Internet Protocol address.
  • Pages viewed and links selected.
  • The date, time, and duration of your visit.
  • The website or source that referred you to us.
  • Cookie identifiers and similar technical information.

We may collect this information through cookies, analytics tools, website logs, pixels, and similar technologies.

3. How We Use Your Information

We may use your personal information to:

  • Operate, maintain, and secure the website.
  • Respond to questions, messages, and contact-form submissions.
  • Send newsletters or updates that you have requested.
  • Provide downloadable resources or other content you request.
  • Understand how visitors use the website.
  • Improve our articles, activities, resources, and website experience.
  • Diagnose technical problems and prevent misuse, fraud, or security threats.
  • Maintain appropriate business and administrative records.
  • Comply with our legal and regulatory responsibilities.
  • Establish, exercise, or defend legal claims.

We do not sell your personal information.

4. Our Lawful Bases for Using Your Information

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we rely on the following lawful bases.

Consent

We may rely on your consent when:

  • You subscribe to our newsletter.
  • You accept optional analytics or advertising cookies.
  • You specifically agree to another use of your information.

You may withdraw your consent at any time. Withdrawing consent will not affect processing that took place before your withdrawal.

Legitimate interests

We may process information where it is reasonably necessary for our legitimate business interests, including:

  • Operating and improving the website.
  • Responding to enquiries.
  • Understanding website performance.
  • Protecting the website against fraud, misuse, and security threats.
  • Maintaining appropriate business records.

We consider the effect on your privacy before relying on legitimate interests.

Legal obligations

We may process information where necessary to comply with a legal, regulatory, accounting, or law-enforcement obligation.

Contractual necessity

Where you request a service or resource from us, we may process information where necessary to take steps at your request or fulfil an agreement with you.

5. Newsletter and Marketing Emails

You may choose to subscribe to our newsletter by entering your email address through the website.

We will use your email address to send the content, updates, or communications you requested. We may use an email marketing provider to store your details and deliver these emails.

You can unsubscribe at any time by:

Unsubscribing will stop marketing emails, although we may retain limited information on a suppression list to ensure that we respect your request.

We do not knowingly send marketing communications directly to children.

6. Contact Forms and Correspondence

When you contact us, we may collect your name, email address, telephone number, and the contents of your message.

We use this information to:

  • Respond to your enquiry.
  • Provide requested information or assistance.
  • Keep an appropriate record of our correspondence.
  • Protect our legal rights where necessary.

Please do not include detailed medical information, information about a child, or other highly sensitive information in a general contact-form submission.

The information and resources on this website are provided for general educational and supportive purposes. They are not a substitute for professional medical, psychological, therapeutic, veterinary, financial, or legal advice.

7. Children’s Privacy

Some of our resources and activities are designed to help parents, guardians, carers, or educators support children following the loss of a pet.

The website is intended to be managed and used primarily by adults. Children should use the website and its activities with the involvement and supervision of a parent, guardian, carer, or responsible adult.

Children should not independently:

  • Subscribe to our newsletter.
  • Submit a contact form.
  • Send us personal information.
  • Share their full name, home address, school, photographs, health information, or other identifying details.

We do not knowingly collect personal information directly from children without appropriate adult involvement or authorisation.

If you believe that a child has submitted personal information to us, please contact hello@threadieandbloom.co.uk. We will review the request and delete the information where appropriate.

We do not knowingly use children’s personal information for behavioural advertising or unnecessary profiling.

8. Cookies and Similar Technologies

Cookies are small files placed on your browser or device when you visit a website. We may also use scripts, pixels, local storage, tags, and similar technologies.

The website may use the following categories of cookies.

Strictly necessary cookies

These cookies are required for the website to function securely and correctly. They may support features such as security, network management, form submission, and remembering your privacy choices.

These cookies do not normally require consent.

Analytics cookies

Analytics cookies help us understand how people find and use the website, including which pages are visited and whether errors occur.

Where legally required, these cookies will not be activated until you give permission through our cookie banner.

Functionality cookies

These cookies remember choices you make and may provide enhanced website features.

Advertising and social-media cookies

If used, these cookies may be placed by advertising, social-media, affiliate, or content-sharing providers. They may track activity across different websites or build a profile of your interests.

These cookies will only be used where appropriate consent has been obtained.

You can accept, reject, or adjust optional cookies through the cookie banner or cookie settings tool available on the website. You may also control cookies through your browser, although disabling necessary cookies may affect how the website works.

A separate Cookie Policy may provide further information about the individual cookies and services used on the website.

9. Analytics

We may use website analytics services, such as Google Analytics or a similar provider, to understand website traffic and visitor behaviour.

Depending on the provider and your cookie choices, analytics information may include:

  • Pages visited.
  • Time spent on the website.
  • General device and browser information.
  • Approximate geographic area.
  • Referring websites.
  • Interactions with pages and links.

Where required, analytics tools will only operate after you have provided consent.

10. Third-Party Service Providers

We may use trusted third-party providers to help us operate the website and communicate with visitors.

These providers may include:

  • Website hosting and security providers.
  • Website content-management platforms.
  • Email and newsletter platforms.
  • Contact-form providers.
  • Analytics providers.
  • Cloud storage providers.
  • Technical support providers.
  • Social-media platforms.
  • Professional advisers, such as accountants, insurers, or legal advisers.

These providers may process information only to provide services to us or as otherwise explained in their own privacy policies.

11. Social-Media Links and Embedded Content

The website may include links to Facebook, Instagram, TikTok, Pinterest, YouTube, or other external platforms.

It may also include embedded videos, images, posts, or other third-party content. These third parties may collect information about your device or interaction, particularly when you are signed in to their services.

Selecting an external link will take you to a website that operates under its own privacy policy. We are not responsible for the privacy practices, security, or content of third-party websites.

12. Affiliate Links and Advertising

Some pages may contain affiliate links or advertising. If you select an affiliate link and make a purchase, we may receive a commission without increasing the price you pay.

Affiliate networks, advertisers, and retailers may use cookies or similar technologies to record referrals and measure transactions. Where legally required, these technologies will not be used until you provide consent.

Relevant commercial, advertising, sponsored, or affiliate relationships will be disclosed where appropriate.

13. Sharing Your Information

We may share personal information with:

  • Service providers that support the operation of our website.
  • Professional advisers where necessary.
  • Government agencies, regulators, courts, or law-enforcement authorities where legally required.
  • A buyer, investor, or successor in connection with a sale, restructuring, or transfer of the website or business.
  • Other parties where you have specifically authorised us to share the information.

We do not sell or rent newsletter subscriber details to third parties.

14. International Data Transfers

Some of our service providers may be located outside the United Kingdom or may store information in other countries.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal safeguard is in place. Depending on the destination, this may include:

  • UK adequacy regulations.
  • The UK International Data Transfer Agreement.
  • The UK Addendum to approved standard contractual clauses.
  • Another legally recognised transfer safeguard.

You may contact us for further information about safeguards relevant to your personal information.

15. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Our general retention approach is:

  • Newsletter information: Until you unsubscribe or we discontinue the mailing list, followed by limited suppression information where necessary.
  • Contact enquiries: Normally for up to 24 months after the enquiry is resolved, unless a longer period is necessary.
  • Technical and analytics data: According to the retention settings of the relevant service and no longer than reasonably necessary for website analysis.
  • Cookie-consent records: For as long as necessary to demonstrate and manage your privacy choices.
  • Legal and business records: For the period required by applicable tax, accounting, insurance, or legal requirements.

We may retain information for longer where necessary to resolve a dispute, prevent fraud, comply with the law, or establish or defend a legal claim.

16. How We Protect Your Information

We use reasonable technical and organisational measures designed to protect personal information against:

  • Unauthorised access.
  • Accidental loss.
  • Misuse or alteration.
  • Unauthorised disclosure.
  • Destruction.

These measures may include secure hosting, access controls, password protection, software updates, backups, encryption where appropriate, and limiting access to people who reasonably need it.

However, no website, electronic storage system, or internet transmission can be guaranteed to be completely secure.

17. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

  • Be informed about how your information is used.
  • Request access to the personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Ask us to delete your information.
  • Ask us to restrict how your information is used.
  • Object to certain uses of your information.
  • Withdraw consent where processing is based on consent.
  • Request the transfer of certain information in a portable format.
  • Complain about how your information has been handled.
  • Request information about safeguards used for international transfers.
  • Avoid decisions based solely on automated processing where the decision has a significant legal or similar effect.

These rights are not absolute and may depend on the reason we are processing the information.

To exercise a right, email hello@threadieandbloom.co.uk or write to:

Jayne Bloom
The Love That Stays
20 Wenlock Road
London
N1 7GU
United Kingdom

We may need to request information to verify your identity before responding.

We will not normally charge a fee for a valid request. However, the law may allow us to charge a reasonable fee or refuse a request that is clearly unfounded, repetitive, or excessive.

18. Complaints

Please contact us first if you have concerns about how we use your personal information:

Jayne Bloom
The Love That Stays
20 Wenlock Road
London
N1 7GU
United Kingdom

Email: hello@threadieandbloom.co.uk
Telephone: 020 8785 7744

You also have the right to complain to the UK Information Commissioner’s Office.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Further information is available through the Information Commissioner’s Office website.

If you live outside the United Kingdom, you may also be entitled to contact the data-protection authority in your country.

19. External Websites

Our website may contain links to websites operated by other organisations.

This Privacy Policy applies only to The Love That Stays and https://afterpetloss.com/. We are not responsible for the content, security, or privacy practices of external websites.

You should read the privacy policy of any third-party website you visit.

20. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, providers, or legal obligations change.

The latest version will be published on this page, and the “Last updated” date at the top will be revised. Significant changes may also be communicated through the website or by email where appropriate.

21. Contact Us

For questions about this Privacy Policy or how we handle personal information, contact:

Jayne Bloom
Trading name: The Love That Stays
Website: https://afterpetloss.com/
Email: hello@threadieandbloom.co.uk
Telephone: 020 8785 7744
Address: 20 Wenlock Road, London, N1 7GU, United Kingdom